2019 | Art Direction, Strategy

For LA, By LA

The adidas LA Newsroom was launching their Twitter and Instagram accounts the same day as ComplexCon and needed art direction and posting strategy.

The Challenge

The Newsroom had existing user research and had coordinated with a set of influencers from around LA to create content from their respective neighborhoods, but needed a posting strategy with copy and art direction.

The Solution

Our strategy was to create a 3-stack of posts for each influencer which would be posted throughout the night. This would introduce each neighborhood and create a flood of content for the handle. We also provided a launch email, custom avatar, texture library, and bio writeup for both Instagram and Twitter.

Intro Twitter post. Our first post for Twitter introduces the influencers and set the tone.

Interested in working together? Get in touch!

Nicole Gilmore
 971-404-6093
nicole.l.gilmore@gmail.com

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